Welcome to Game Change – an initiative by Hockey Canada which aims to drive transformative growth at the grassroots level, connecting new audiences and welcoming returning participants.
Game Change is designed to empower local hockey associations (LHAs) with the tools, resources, and support they need to grow their membership and foster a welcoming, inclusive environment for players of all backgrounds. By spotlighting innovative approaches and providing valuable resources, Game Change equips associations to overcome challenges, attract new players, and engage returning participants in meaningful ways. Here’s how:
Proven Strategies and Best Practices
Game Change showcases successful, grassroots programs from across Canada that have increased participation and expanded diversity in minor hockey. By highlighting what’s working in other communities, we provide LHAs with proven ideas and templates that can be adapted to fit local needs. These case studies demonstrate how associations can connect with underrepresented groups, retain members, and build strong community relationships.
Implementation Guides and Marketing Support
Increased Visibility and Awareness
Game Change amplifies local success stories through a dedicated digital content series, social media features, and newsletters. By bringing attention to the achievements of participating LHAs, we help build awareness and recognition at a national level. This increased visibility boosts local credibility and attracts interest from families and players, encouraging them to join a growing movement that is making hockey more accessible and enjoyable.
